![]() To announce the show, the entire Cartoon Network website – has been given a new look to reflect the Oggy and the Cockroaches theme. “By tapping almost 550 schools, we are engaging over five lakh children through games, activities, merchandise based on Oggy and the Cockroaches,” said Tata, adding, “We are currently in discussions with regard to licensing Oggy and the Cockroaches merchandise in India.” The contact programme is underway across seven cities, that is, Delhi, Mumbai, Bengaluru, Hyderabad, Kolkata, Chandigarh, Coimbatore and Madurai. ![]() ![]() 50,000 for a fabulous home makeover.”Īpart from the on-air marketing initiative, the on-ground school contact programme that is the key highlight of the marketing mix. The SMS-based responses would win exciting Oggy and the Cockroaches merchandise, with the bumper prize being a gift voucher worth Rs. Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India, explained the on-air promotion, “To fuel tune-ins and increase the on-air excitement, Cartoon Network has launched a contest called ‘Oggy di New House Party!’. The marketing strategy involves a multiplatform approach including on-air, on-ground and online.
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